Mayes Communications is an “independent practice,” meaning principal and owner Nancy Mayes is in the driver’s seat. If a client’s needs warrant expertise and additional staffing, Mayes Communications operates as a “virtual agency” to bring in those resources.
Nancy Plemens Mayes, APR
With more than 25 years of experience doing just about everything when it comes to marketing, communications, and public relations, Nancy brings both expertise and energy to any project she’s involved with. Clients who work with her quickly see that she is the quintessential “go-to” person.
A Tennessee native, Nancy began her career working on a local school-to-business partnership program where she learned the importance of establishing strong relationships, community activism, and project management. Seven years of her career were then spent at a not-for-profit health system in Knoxville, moving through the ranks in the marketing and public relations division. She worked and learned at six facilities with unique and plentiful opportunities to build a solid base of communications expertise. Nancy relocated to the Washington, D.C. area in 2003 and launched Mayes Communications in 2004.
In addition to the hands-on work she’s done in the field, Nancy also has plenty of paper on her walls to verify her credentials. She graduated from Middle Tennessee State University with a B.S. in communications, earned her M.S. in communications at the University of Tennessee, and is accredited by the Public Relations Society of America. She’s currently on the adjunct faculty roster for Johns Hopkins University’s graduate communications program, teaching courses in crisis and managerial communications, and she served as an instructor in the communication arts department of Hood College in Frederick, Maryland for four years. Nancy is a member of the Public Relations Society of America, the Independent Public Relations Society of America, and the Independent Public Relations Alliance.
Through the years, Nancy has worked extensively with clients in the healthcare industry, as well as non-profit associations. Clients come to her for her strengths in project management, teamwork, and strong writing skills.
Melana Boscio Hydrick
Melana has more than a decade of experience in healthcare public relations and marketing. In her work for a large not-for-profit hospital in central Tennessee, she managed internal and external communication projects and written and coordinated a variety of communication pieces. Additionally, she has experience in media and employee relations in her work with a nationally known teaching and research medical center in Nashville. For Mayes Communications, Melana coordinates media relations projects and provides editorial and writing services to a variety of health care clients.
Melana holds a bachelor’s degree in mass communication with an emphasis in public relations from Middle Tennessee State University. She offers extensive knowledge of effectively relaying information, whether the audience is seasoned employees or the general public.
Vanessa is an innovative communicator with significant experience in branding, marketing, corporate communications, and event planning. She has a passion for solving complex challenges and developing actionable insights to create strategies that engage her target market across a variety of channels and help facilitate their decision processes to deliver measurable results.
Prior to joining Evolent Health, Vanessa honed her tactical communications and project management skills in a variety of nonprofit and health care settings, including NRECA, Kaiser Permanente, MedStar Harbor Hospital, and the Navy Marine Coast Guard Residence Foundation. Vanessa obtained a bachelor’s degree in communications with a concentration in public relations from Hood College in Frederick, Md. and recently earned her MBA from The Johns Hopkins Carey Business School.
Amanda Ebert is a communications professional with more than 10 years of experience in marketing, public relations, business development, and project management. As the Assistant Vice President of Marketing & Communications at an independent community bank, her responsibilities included creating brand messaging and advertising campaigns, developing and distributing materials to area media, managing the bank’s website and social media content, and coordinating and implementing tactical marketing initiatives to support the institution’s strategic goals and strengthen community relationships.
She also served on the American Advertising Federation – Greater Frederick Chapter’s board of directors and volunteered with several nonprofit organizations to support their marketing outreach efforts. Amanda received her bachelor’s degree in communications with a concentration in public relations from Hood College, followed by an MBA with a focus in marketing from Mount St. Mary’s University.
Alissa Momberg Lawver is a communications specialist with more than 12 years of experience in public relations.
Previously, Alissa served as an account director at JPA Health Communications, a communications firm where she provided strategic counsel and day-to-day support for a variety of national health organizations and as a manager with Burson-Marsteller, where she focused on media relations, thought leadership, advocacy and messaging for health care and corporate clients.
Early in her career, Alissa served as the communications manager with the Center for Health Transformation, a health care policy collaborative founded by former Speaker of the House Newt Gingrich, and as an associate with the Advisory Board Company, a global research, technology, and consulting firm helping hospital executives better serve patients.
A Florida native, Alissa received her undergraduate degree in English from the University of Florida and her master’s degree in communications from Johns Hopkins University.
Alissa Momberg Lawver
Robin is a passionate, energetic communications, media, and public relations professional with 20 years of experience.
She began her career as a broadcast journalist in Virginia, but after about a decade, she transitioned to the other side of the camera and has served as the vice president of communications for a large mental health and substance use non-profit in North Carolina. Robin also works with several events and businesses in the Tarheel state as a communications and digital media consultant.
Robin graduated from the University of Virginia with her bachelor’s in history and, in 2018, will complete her master’s in communications from Johns Hopkins University, with a dual concentration in public and media relations and digital communication.
Tanya Ickowitz serves as an ambassador among creative, technical, and management teams to create and refine dynamic marketing content that speaks to the unique characteristics of her clients. As a member of the Mayes Communications team, she assists with a variety of initiatives, such as content marketing, web development, brand management, and strategic communications.
Tanya has worked on marketing and public relations projects in a variety of industries, such as healthcare, home improvement, and non-profit organizations, but having spent more than 15 years as an in-house communications director in the financial, banking, and educational sectors gives her a sophisticated point of view on a range of intricate topics with a keen awareness of compliance and regulatory requirements. Her clients rave about her instinctive ability to capture and convey targeted messaging through compelling, strategic content that builds brand engagement and brand value.
She received a bachelor’s degree in drama and speech from Loyola University New Orleans. Her early professional experiences in college admissions and higher education outreach initiatives led her to pursue a master’s degree in communications from the University of Tennessee, Knoxville, where she concentrated in public relations with a focus on crisis communication.
Mayes Communications’ membership in the Independent Public Relations Alliance of the National Capital Chapter of PRSA provides access to senior-level professionals and partnering opportunities with other top-notch independent practices across the region.
Mayes Communications Inc. is certified as a small business by the Commonwealth of Virginia’s Department of Small Business and Supplier Diversity.
Within today’s dynamic public relations and communications environment, hiring an individual with an Accreditation in Public Relations (APR) demonstrates personal drive, professional acumen, a commitment to ethics, and dedication to lifelong learning.
My preferred teamwork approach has also led to strong affiliations and partnerships with other communications professionals and firms, including: